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type_genre:"Case study"
type_genre:"Fallstudie"
~person:"Singh, Ramendra"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Marketingmanagement
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24
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6
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6
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4
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2001-2008
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Aufsatz in Zeitschrift
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Singh, Ramendra
Adhikari, Atanu
5
Jain, Amit
5
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5
Akansha Singh
3
Kureshi, Sonal
3
Pathak, Govind Swaroop
3
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of global marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
4
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1
Special issue: marketing challenges and opportunities in India
Singh, Ramendra
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011963046
Saved in:
2
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
3
Business-to-business (B2B) marketing practices in India
Singh, Ramendra
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009558498
Saved in:
4
Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra
;
Ang, Rodolfo P.
;
Sy-changco, Joseph A.
- In:
The marketing review
9
(
2009
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
Saved in:
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