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type_genre:"Case study"
~isPartOf:"Cases on strategic social media utilization in the nonprofit sector"
~isPartOf:"Crowdfunding : the corporate era"
~type_genre:"Hochschulschrift"
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Cases on strategic social media utilization in the nonprofit sector
Crowdfunding : the corporate era
Research
20
Springer eBook Collection
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Innovatives Markenmanagement
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Handbook of research on integrating social media into strategic marketing
4
Applied Marketing Science / Angewandte Marketingforschung
3
Digital and social media marketing : a results-driven approach
3
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Pervasive advertising
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Schriften zum Mobile Commerce und zur Mobilkommunikation
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Schriftenreihe Schwerpunkt Marketing
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Schriftenreihe Studien zum Konsumentenverhalten
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Springer Gabler Research
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Acta Universitatis Oeconomicae Helsingiensis / A
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Business - Innovation - High Tech
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Dissertationen der Universität Wien
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E-marketing ; Vol. 1
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Europäische Hochschulschriften / 2
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Internet economics
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Journal of promotion management : JPM
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Medienmanagement und E-Business
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Schriftenreihe Handel und Marketing
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ECONIS (ZBW)
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1
Crowdfunding and marketing
Berg Grell, Kevin
;
Marom, Dan
- In:
Crowdfunding : the corporate era
,
(pp. 29-40)
.
2015
Persistent link: https://www.econbiz.de/10011300794
Saved in:
2
YouTube
Holm, Josef
- In:
Crowdfunding : the corporate era
,
(pp. 46-62)
.
2015
Persistent link: https://www.econbiz.de/10011301271
Saved in:
3
Chrysler
Marom, Dan
;
Berg Grell, Kevin
- In:
Crowdfunding : the corporate era
,
(pp. 41-45)
.
2015
Persistent link: https://www.econbiz.de/10011301272
Saved in:
4
Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
5
Microblogging (Weibo) and environmental nonprofit organizations in China : the case of urban air pollution monitoring campaign
Ma, Liang
;
Zhang, Zhibin
- In:
Cases on strategic social media utilization in the …
,
(pp. 94-121)
.
2015
Persistent link: https://www.econbiz.de/10010507692
Saved in:
6
Social media as a tool for nonprofit advocacy and civic engagement : a case study of Blue Star Families
Chapman, David
;
Morris, John C.
;
Miller-Stevens, Katrina
; …
- In:
Cases on strategic social media utilization in the …
,
(pp. 66-93)
.
2015
Persistent link: https://www.econbiz.de/10010507694
Saved in:
7
Social media in crisis : how social media created a NPO and relief during a wildfire crisis
Brengarth, Lauren Bacon
;
Mujkic, Edin
;
Millar, Meg A.
- In:
Cases on strategic social media utilization in the …
,
(pp. 1-23)
.
2015
Persistent link: https://www.econbiz.de/10010507699
Saved in:
8
Friend raising : how the United Way of Chester County uses social media to drive change
Turner, Allison
;
Mattson, Kelsey
- In:
Cases on strategic social media utilization in the …
,
(pp. 301-331)
.
2015
Persistent link: https://www.econbiz.de/10010507807
Saved in:
9
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
10
Social media and civil society organizations (CSOS) : transformed challenges for governance
Steen-Johnsen, Kari
;
Enjolras, Bernard
- In:
Cases on strategic social media utilization in the …
,
(pp. 237-260)
.
2015
Persistent link: https://www.econbiz.de/10010507826
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