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type_genre:"Case study"
~person:"Bertini, Marco"
~person:"Fogel, Joshua"
~person:"Okazaki, Shintaro"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Search: subject_exact:"Internet-Marketing"
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Werbung
Internet marketing
21
Online-Marketing
21
Social Web
13
Social web
13
Advertising
9
Advertising effects
7
Consumer behaviour
7
Konsumentenverhalten
7
Werbewirkung
7
Internet
5
Arzneimittel
4
Direct marketing
4
Direktmarketing
4
Pharmaceuticals
4
Social media
4
Viral marketing
4
Virales Marketing
4
Beziehungsmarketing
3
Brand management
3
E-commerce
3
Electronic Commerce
3
Markenführung
3
Physicians
3
Relationship marketing
3
advertising
3
social media
3
Ärzte
3
Confidence
2
Facebook
2
Film industry
2
Filmwirtschaft
2
Freizeitwirtschaft
2
Leisure industries
2
Media usage
2
Mediennutzung
2
Mobile communications
2
Mobilkommunikation
2
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2
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Case study
Aufsatz in Zeitschrift
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9
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1
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English
9
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Bertini, Marco
Fogel, Joshua
Okazaki, Shintaro
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Sahni, Navdeep S.
7
Sayedi, Amin
7
Cho, Chang-Hoan
6
Jerath, Kinshuk
6
Rozendaal, Esther
6
Wilbur, Kenneth C.
6
Arora, Taanika
5
Balseiro, Santiago R.
5
Bellman, Steven
5
Choi, Yung Kyun
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Katona, Zsolt
5
Kim, Jooyoung
5
King, Karen Whitehill
5
Pelsmacker, Patrick de
5
Stienmetz, Jason L.
5
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Boerman, Sophie C.
4
Campbell, Colin L.
4
Cauberghe, Veroline
4
Chen, Huan
4
Danaher, Peter J.
4
De Jans, Steffi
4
Evans, Nathaniel J.
4
Gordon, Brett R.
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
Hayes, Jameson L.
4
Janssen, Loes
4
Ketelaar, Paul E.
4
Klapper, Daniel
4
Kumar, Subodha
4
Mookerjee, Vijay S.
4
Narayanan, Sridhar
4
Poels, Karolien
4
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Health marketing quarterly
3
Arts and the market : AAM
1
Electronic markets : the international journal on networked business
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
The psychologist-manager journal : official journal of the Society of Psychologists in Management
1
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ECONIS (ZBW)
9
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1
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9
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9
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
Saved in:
3
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
4
Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
5
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
6
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
7
Facebook advertisements and purchase of weight-loss products
Raghupathi, Viju
;
Fogel, Joshua
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
Saved in:
8
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
9
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
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