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type_genre:"Case study"
~person:"Bertini, Marco"
~person:"Narayanan, Sridhar"
~person:"Okazaki, Shintaro"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Search: subject_exact:"Internet-Marketing"
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| 7 applied filters
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Werbung
Internet marketing
17
Online-Marketing
17
Consumer behaviour
7
Konsumentenverhalten
7
Advertising
6
Social Web
6
Social web
6
Advertising effects
5
Werbewirkung
5
Beziehungsmarketing
3
Mobile Marketing
3
Mobile marketing
3
Relationship marketing
3
Viral marketing
3
Virales Marketing
3
Brand management
2
Confidence
2
Freizeitwirtschaft
2
Leisure industries
2
Markenführung
2
Mobile communications
2
Mobilkommunikation
2
Rabatt
2
Rebate
2
Social media
2
Vertrauen
2
digital advertising
2
Abfallentsorgung
1
Bergbau
1
Betriebliche Wertschöpfung
1
Brand
1
Brand engagement
1
Broadcast media
1
Causality analysis
1
Compulsive behaviors
1
Consumer engagement
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsobility
1
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Case study
Aufsatz in Zeitschrift
Interview
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6
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
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English
6
Author
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Bertini, Marco
Narayanan, Sridhar
Okazaki, Shintaro
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Fogel, Joshua
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Bellman, Steven
6
Cho, Chang-Hoan
6
Choi, Yung Kyun
6
Jerath, Kinshuk
6
Kim, Jooyoung
6
Wilbur, Kenneth C.
6
Arora, Taanika
5
Balseiro, Santiago R.
5
Boerman, Sophie C.
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Katona, Zsolt
5
King, Karen Whitehill
5
Pelsmacker, Patrick de
5
Reijmersdal, Eva A. van
5
Stienmetz, Jason L.
5
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Campbell, Colin L.
4
Cauberghe, Veroline
4
Chen, Huan
4
Cohen, Justin
4
Danaher, Peter J.
4
De Jans, Steffi
4
Evans, Nathaniel J.
4
Gordon, Brett R.
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
Hayes, Jameson L.
4
Janssen, Loes
4
Ketelaar, Paul E.
4
Klapper, Daniel
4
Kumar, Subodha
4
Mookerjee, Vijay S.
4
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Journal of marketing
2
Electronic markets : the international journal on networked business
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
6
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1
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
2
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
3
An experimental investigation of the effects of retargeted advertising : the role of frequency and timing
Sahni, Navdeep S.
;
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 401-418
Persistent link: https://www.econbiz.de/10012177427
Saved in:
4
Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
5
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
6
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
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