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type_genre:"Case study"
~person:"Bertini, Marco"
~person:"Okazaki, Shintaro"
~subject:"Brand management"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Search: subject_exact:"Internet-Marketing"
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Brand management
Werbung
Internet marketing
12
Online-Marketing
12
Social Web
5
Social web
5
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Advertising
2
Confidence
2
Freizeitwirtschaft
2
Leisure industries
2
Markenführung
2
Mobile communications
2
Mobilkommunikation
2
Rabatt
2
Rebate
2
Social media
2
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2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Bergbau
1
Betriebliche Wertschöpfung
1
Brand
1
Brand engagement
1
Broadcast media
1
Compulsive behaviors
1
Consumer engagement
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsobility
1
Customer integration
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Data protection
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Case study
Aufsatz in Zeitschrift
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English
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Bertini, Marco
Okazaki, Shintaro
Dwivedi, Yogesh Kumar
10
Ko, Eunju
10
Hudders, Liselot
9
Loureiro, Sandra Maria Correia
8
Fogel, Joshua
7
Rahman, Zillur
7
Rita, Paulo
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Wilbur, Kenneth C.
7
Cho, Chang-Hoan
6
Choi, Yung Kyun
6
Dens, Nathalie
6
Filieri, Raffaele
6
Hollebeek, Linda D.
6
Jerath, Kinshuk
6
Khan, Imran
6
Kim, Jooyoung
6
Pauwels, Koen
6
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Schultz, Carsten D.
6
Sreejesh, S.
6
Vashisht, Devika
6
Arora, Taanika
5
Balseiro, Santiago R.
5
Bellman, Steven
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Cauberghe, Veroline
5
Chen, Huan
5
Fesenmaier, Daniel R.
5
Guitart, Ivan A.
5
Katona, Zsolt
5
Kim, Hye-yŏng
5
King, Karen Whitehill
5
Kumar, Subodha
5
Kumar, Vikas
5
Kunkel, Thilo
5
Kwon, Eun Sook
5
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Electronic markets : the international journal on networked business
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
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ECONIS (ZBW)
4
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1
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
2
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
3
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
4
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
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