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type_genre:"Case study"
~person:"Bertini, Marco"
~person:"Okazaki, Shintaro"
~subject:"Consumer behaviour"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Search: subject_exact:"Internet-Marketing"
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Consumer behaviour
Werbung
Internet marketing
12
Online-Marketing
12
Social Web
5
Social web
5
Beziehungsmarketing
3
Konsumentenverhalten
3
Relationship marketing
3
Advertising
2
Brand management
2
Confidence
2
Freizeitwirtschaft
2
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2
Markenführung
2
Mobile communications
2
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2
Rabatt
2
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2
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2
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2
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2
Virales Marketing
2
Advertising effects
1
Bergbau
1
Betriebliche Wertschöpfung
1
Brand
1
Brand engagement
1
Broadcast media
1
Compulsive behaviors
1
Consumer engagement
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsobility
1
Customer integration
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Bertini, Marco
Okazaki, Shintaro
Dwivedi, Yogesh Kumar
16
Filieri, Raffaele
13
Ko, Eunju
12
Law, Chun Hung Roberts
11
Hudders, Liselot
10
Rita, Paulo
10
Sreejesh, S.
10
Akram, Umair
9
Ghose, Anindya
9
Jerath, Kinshuk
9
Pauwels, Koen
9
Reijmersdal, Eva A. van
9
Wilbur, Kenneth C.
9
Choi, Yung Kyun
8
Dens, Nathalie
8
Fogel, Joshua
8
Grewal, Dhruv
8
Hollebeek, Linda D.
8
Kannan, P. K.
8
Kim, Jooyoung
8
Okumus, Fevzi
8
Pelsmacker, Patrick de
8
Urban, Glen L.
8
Wu, Luorong
8
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Hauser, John R.
7
Kumar, Vikas
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Phua, Joe
7
Rahman, Zillur
7
Rana, Nripendra P.
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Tucker, Catherine
7
Vashisht, Devika
7
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Electronic markets : the international journal on networked business
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
The service industries journal
1
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ECONIS (ZBW)
5
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1
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
2
Assessing gender differences in "quick response" code loyalty promotion acceptance
Okazaki, Shintaro
;
Navarro, Angeles
;
López-Nicolas, …
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1165-1177
Persistent link: https://www.econbiz.de/10010126448
Saved in:
3
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
4
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
5
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Saved in:
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