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type_genre:"Case study"
~subject:"Relationship marketing"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
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Search: subject_exact:"Product bundling"
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Relationship marketing
Bundling strategy
241
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241
Deutschland
106
Germany
106
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28
Theorie
28
Theory
28
Unternehmensbezogene Dienstleistung
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25
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22
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19
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19
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19
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17
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17
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16
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16
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16
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16
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15
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12
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Georg-August-Universität Göttingen / Abteilung für Unternehmensplanung
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Marketing von Solutions : innovative Ansätze und Best Practices
3
Arbeitsbericht / Institut für Betriebswirtschaftliche Produktions- und Investitionsforschung der Georg-August-Universität Göttingen
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Driving Quality Management and Sustainability in VUCA Environments : 4th International Conference on Quality Innovation and Sustainability (ICQIS), Setubal, Portugal, May 22-23, 2023
1
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1
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International journal of technology management : IJTM
1
Journal of revenue and pricing management
1
Linköping studies in science and technology
1
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Schriftenreihe innovatives Dienstleistungsmanagement
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
19
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1
Product-service system development for 3D customized production in hospitals
Santos, Milene
;
Soares, B. A. R.
;
Carvalho, Helena
- In:
Driving Quality Management and Sustainability in VUCA …
,
(pp. 29-43)
.
2024
Persistent link: https://www.econbiz.de/10014549170
Saved in:
2
Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector
Kim, Moon-koo
;
Park, Myeong-cheol
;
Lee, Duk Hee
;
Park, …
-
2017
Persistent link: https://www.econbiz.de/10011756914
Saved in:
3
Constructing bundled offers for airline customer
Madireddy, Manini
;
Sundararajan, Ramasubramanian
; …
- In:
Journal of revenue and pricing management
16
(
2017
)
6
,
pp. 532-552
Persistent link: https://www.econbiz.de/10011854170
Saved in:
4
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
5
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
6
Produktivität von Dienstleistungen
Möller, Klaus
(
ed.
);
Schultze, Wolfgang
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10014007825
Saved in:
7
Customer needing : a challenge for the seller offering
Strandvik, Tore
;
Holmlund, Maria
;
Edvardsson, Bo
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
Saved in:
8
Erfolgsfaktoren des Dienstleistungsexports
Selasinsky, Maren von
;
Selasinsky, Maren von
-
2011
Persistent link: https://www.econbiz.de/10009244470
Saved in:
9
The customisation framework for roadmapping product-service integration
Geum, Youngjung
;
Lee, Sungjoo
;
Kang, Daekook
;
Park, Yongtae
- In:
Service business
5
(
2011
)
3
,
pp. 213-236
Persistent link: https://www.econbiz.de/10009535238
Saved in:
10
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
1
2
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