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type_genre:"Case study"
~type_genre:"Article in journal"
~type_genre:"Market information"
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Search: subject_exact:"Computerspiel"
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Computerspiel
806
Video game
806
Consumer behaviour
241
Konsumentenverhalten
241
Game theory
176
Spieltheorie
176
Social Web
133
Social web
133
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121
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246
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115
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101
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95
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59
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37
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Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Reijmersdal, Eva A. van
6
Storz, Cornelia
6
Ward, Michael R.
6
Dwyer, Brendan
5
Ghosh, Tathagata
5
Harviainen, J. Tuomas
5
Hernandez, Monica D.
5
Ohkita, Kenichi
5
Teng, Ching-I
5
Terlutter, Ralf
5
Allal-Chérif, Oihab
4
Buijzen, Moniek
4
Choi, Yung Kyun
4
Cohendet, Patrick
4
De Vaan, Mathijs
4
Evans, Nathaniel J.
4
Hennig-Thurau, Thorsten
4
Kim, Sang Jin
4
Kim, Yongjae
4
Kwak, Dae Hee
4
Nelson, Michelle R.
4
Pelsmacker, Patrick de
4
Ponnet, Koen
4
Ren, Qun
4
Rozendaal, Esther
4
Seo, Yuri
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Walrave, Michel
4
Yoo, Byungjoon
4
An, Soontae
3
Boschma, Ron
3
Buchanan-Oliver, Margo
3
Buhalis, Dimitrios
3
Burger-Helmchen, Thierry
3
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3
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1
Tectum Verlag
1
Verlag Werner Hülsbusch
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Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Electronic commerce research and applications
4
Electronic markets : the international journal on networked business
4
Industry and innovation
4
International journal of advertising : the review of marketing communications
4
International journal of arts management
4
International journal of industrial organization
4
International journal of networking and virtual organisations : IJNVO
4
International journal of selection and assessment : IJSA
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ECONIS (ZBW)
806
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806
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71
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
72
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
73
Sales volume and online reviews in a sequential game
Zhou, Jianheng
;
Xu, Rongfei
;
Jiang, Changmin
- In:
Journal of the Operational Research Society
74
(
2023
)
10
,
pp. 2277-2288
Persistent link: https://www.econbiz.de/10014446098
Saved in:
74
Efficiency and equilibrium in network games : an experiment
Gallo, Edoardo
;
Yan, Chang
- In:
The review of economics and statistics
105
(
2023
)
6
,
pp. 1515-1529
Persistent link: https://www.econbiz.de/10014462218
Saved in:
75
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
76
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
77
A recommending system for mobile games using the dynamic nonparametric model
Bae, Joonho
;
Park, Jinkyoo
;
Choi, Jeonghye
;
Soh, Seung Bum
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383056
Saved in:
78
Outcome uncertainty and ESports viewership : the case of overwatch league
Oh, Taeyeon
;
Lee, Seomgyun
;
Jang, Hayley
- In:
Journal of sports economics
24
(
2023
)
8
,
pp. 971-992
Persistent link: https://www.econbiz.de/10014384473
Saved in:
79
Unveiling key gratifications and stimuli to engage Generation Z with multiplayer online games
Anubha
;
Islam, Jamid Ul
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 480-508
Persistent link: https://www.econbiz.de/10014372842
Saved in:
80
Turkish gen Z players' in-game purchase intention : does gender difference matter?
Akin, Mahmut Selami
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 721-741
Persistent link: https://www.econbiz.de/10014507545
Saved in:
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