Unveiling key gratifications and stimuli to engage Generation Z with multiplayer online games
Year of publication: |
2023
|
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Authors: | Anubha ; Islam, Jamid Ul |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 22.2023, 4, p. 480-508
|
Subject: | Achievement | multiplayer online games | perceived enjoyment | playing intention | social interaction | subjective norms | Computerspiel | Video game | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Social Web | Social web | Soziale Norm | Social norm |
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