//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Collection of articles of several authors"
~subject:"Brand management"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Small and medium-sized enterprises"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
SME
8,888
KMU
8,887
Deutschland
1,912
Germany
1,903
Entrepreneurship
648
Entrepreneurship approach
626
Globalisierung
619
Globalization
611
Innovation
590
Unternehmensgründung
555
Business start-up
543
Klein- und Mittelbetrieb
511
Firm performance
458
Unternehmenserfolg
458
Corporate finance
450
Unternehmensfinanzierung
450
Theorie
436
Theory
436
Business network
418
Unternehmensnetzwerk
418
Strategisches Management
414
Innovationsmanagement
411
Innovation management
400
Strategic management
386
Multinationales Unternehmen
357
Transnational corporation
356
USA
344
United States
343
Welt
316
World
316
EU countries
297
EU-Staaten
297
Italien
284
Italy
284
Großbritannien
235
United Kingdom
235
Unternehmenskooperation
230
Wissensmanagement
226
Knowledge management
223
Inter-firm cooperation
221
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
38
Book / Working Paper
3
Type of publication (narrower categories)
All
Collection of articles of several authors
Book section
Article in journal
142
Aufsatz in Zeitschrift
142
Aufsatz im Buch
38
Case study
15
Fallstudie
15
Graue Literatur
6
Non-commercial literature
6
Hochschulschrift
5
Thesis
4
Sammelwerk
3
Arbeitspapier
2
Guidebook
2
Ratgeber
2
Working Paper
2
Collection of articles written by one author
1
Conference paper
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
German
26
English
15
Author
All
Baumgarth, Carsten
3
Bald, Thorsten
2
Rutenbeck, Henrik
2
Schäfer, Julian
2
Tomczak, Torsten
2
Abimbola, Temi
1
Abou Aish, Ehab M.
1
Abu Bakar bin Abdul Hamid
1
Aebi, Geri
1
Ahlert, Dieter
1
Ahmad Shabudin Ariffin
1
Azizah Omar
1
Bauer, Yvonne
1
Bieling, Marc
1
Binckebanck, Lars
1
Blut, Markus
1
Brandão, Amélia Maria Pinto da Cunha
1
Brexendorf, Tim Oliver
1
Brooker, Ed
1
Chikweche, Tendai
1
Del Vecchio, Pasquale
1
Ecker, Michael
1
Ennew, Christine T.
1
Evanschitzky, Heiner
1
Fantapié Altobelli, Claudia
1
Feige, Stephan
1
Freter, Hermann
1
Gbadamosi, Ayantunji
1
Geiss, Michael
1
Gnoth, Juergen
1
Go, Frank M.
1
Grunwald, Guido
1
Hack, Achim
1
Hasrul Hashom
1
Hofstetter, Simone
1
Kenning, Peter
1
Kernstock, Joachim
1
Konschak, Bernd
1
Koob, Clemens
1
Lizovskaya, Veronika V.
1
more ...
less ...
Published in...
All
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
5
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Employer Branding : Arbeitgeber positionieren und präsentieren
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Bilanz / KMU
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Contemporary thoughts on corporate branding and corporate identity management
1
Cross-cultural and critical perspectives on brands
1
Einblicke und Ausblicke
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Handbook of research on small and medium enterprises in developing countries
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Kleine und mittlere Unternehmen in neuen Märkten : Aufbruch und Wachstum
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Management-Konzepte für die New Economy
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing efficiency in tourism : coping with volatile demand
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
Mittelstand im Fokus : 25 Jahre BF/M-Bayreuth
1
Nachhaltigkeit in kleinen und mittleren Unternehmen
1
New techniques for brand management in the healthcare sector
1
Planung in kleinen und mittleren Unternehmen
1
Qualitative market research : an international journal
1
Strategien von kleinen und mittleren Unternehmen
1
System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
1
University-business partnership through the Triple Helix Approach : [... workshops and roundtable debate "University-business partnership through the Triple Helix Approach" which took place at the International Conference "Europen Integration and Baltic Sea Region: Diversity and Perspectives", held in Riga from 26th to 27th September 2011]
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
Unternehmerische Verantwortung in Zeiten kulturellen Wandels
1
Value creation in entrepreneurship and SMEs
1
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
CSR and ESG transformation of Russian brands : cases of food industry companies
Lizovskaya, Veronika V.
;
Moldovan, Artem A.
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 389-399)
.
2024
Persistent link: https://www.econbiz.de/10014581144
Saved in:
2
Halal-logistics value creation (HLVC) on micro, small, and medium enterprises (MSMEs) halal branding
Rohafiz Sabar
;
Nur Khairiel Anuar
;
Ahmad Shabudin Ariffin
; …
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 121-137)
.
2024
Persistent link: https://www.econbiz.de/10014536313
Saved in:
3
Does supply chain collaboration enhance MSMEs' brand image? : a perspective from an emerging economy
Siti Norida Wahab
;
Abu Bakar bin Abdul Hamid
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 138-156)
.
2024
Persistent link: https://www.econbiz.de/10014536314
Saved in:
4
A new customer brand engagement framework in social media : the case of Beauti Portugal SEM Healthcare
Brandão, Amélia Maria Pinto da Cunha
;
Lopes, André …
- In:
New techniques for brand management in the healthcare sector
,
(pp. 161-183)
.
2021
Persistent link: https://www.econbiz.de/10012516031
Saved in:
5
Unbranded : the challenges of branding for Africa's informal economy
Chikweche, Tendai
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 203-236)
.
2021
Persistent link: https://www.econbiz.de/10012651451
Saved in:
6
The role of value co-creation on brand image : a conceptual framework for the market performance of SMEs in Malaysia
Pravina Jayapal
;
Azizah Omar
- In:
Handbook of research on small and medium enterprises in …
,
(pp. 185-207)
.
2017
Persistent link: https://www.econbiz.de/10011626132
Saved in:
7
Corporate-Brand-Management für KMU im B2B-Segment
Richard, Yvonne
;
Schellinger, Jochen
- In:
Unternehmensentwicklung : Strategien und Instrumente …
,
(pp. 235-260)
.
2016
Persistent link: https://www.econbiz.de/10011427987
Saved in:
8
Design management and branding for SMEs : experiences from the designSHIP project
Hack, Achim
;
Prause, Gunnar
;
Maknyte, Laima
-
2012
Persistent link: https://www.econbiz.de/10009723662
Saved in:
9
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
10
Kontrollierte Offensive : mit international profilierter Marke zu nachhaltig profitablem Wachstum
Bald, Thorsten
;
Rutenbeck, Henrik
;
Bauer, Yvonne
- In:
Internationalisierung deutscher Unternehmen : …
,
(pp. 499-527)
.
2011
Persistent link: https://www.econbiz.de/10009162174
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->