//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Collection of articles written by one author"
~person:"Backhaus, Klaus"
~type_genre:"Article in journal"
~type_genre:"Forschungsbericht"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
10
Business-to-business marketing
10
Bundling strategy
3
Leistungsbündel
3
Deutschland
2
Europa
2
Europe
2
Germany
2
Investitionsgütermarketing
2
Theorie
2
Theory
2
USA
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
1972-2009
1
Absatz
1
Aufsatzsammlung
1
Beschaffung
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Brand management
1
Business-to-Business-Marketing
1
Computer-assisted marketing
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Customer service
1
Customized service packages
1
Decision under risk
1
Deutschland <Bundesrepublik>
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Entscheidung unter Risiko
1
Entscheidungsunterstützungssystem
1
IT-gestütztes Marketing
1
Industrial services
1
Industriebetrieb
1
Information costs
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Book / Working Paper
3
Type of publication (narrower categories)
All
Collection of articles written by one author
Article in journal
Forschungsbericht
Konferenzschrift
Aufsatz in Zeitschrift
8
Lehrbuch
7
Aufsatz im Buch
6
Bibliografie enthalten
6
Bibliography included
6
Book section
6
Graue Literatur
5
Non-commercial literature
5
Textbook
5
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Aufsatzsammlung
2
Handbook
2
Handbuch
2
Festschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
7
German
4
Author
All
Backhaus, Klaus
Svensson, Göran
22
Naudé, Peter
21
Henneberg, Stephan
18
Lindgreen, Adam
18
Kowalkowski, Christian
16
Johnston, Wesley J.
15
Sharma, Arun
15
Keränen, Joona
14
Ulaga, Wolfgang
14
Di Benedetto, C. Anthony
13
Terho, Harri
12
Agnihotri, Raj
11
Cova, Bernard
11
Rangarajan, Deva
11
Kleinaltenkamp, Michael
10
LaPlaca, Peter J.
10
Lilien, Gary L.
10
Christodoulides, George
9
Corsaro, Daniela
9
Grewal, Rajdeep
9
Homburg, Christian
9
Kumar, V.
9
Schmitz, Christian
9
Sharma, Piyush
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Hinterhuber, Andreas
8
Høgevold, Nils M.
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
O'Cass, Aron
8
Parvinen, Petri
8
Rodríguez, Rocío
8
Snehota, Ivan
8
Zolkiewski, Judy
8
Adamson, Brent
7
Høgevold, Nils
7
Jalkala, Anne
7
more ...
less ...
Institution
All
German American Conference on Industrial Marketing <1984, Mainz>
1
Published in...
All
Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Electronic markets : the international journal on networked business
1
Journal of business-to-business marketing
1
Journal of the Academy of Marketing Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Themenheft: Business-to-Business Marketing
Backhaus, Klaus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009382937
Saved in:
2
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
3
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
4
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
5
The structure and evolution of business-to-business marketing : a citation and co-citation analysis
Backhaus, Klaus
;
Lügger, Kai
;
Koch, Matthias
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 940-951
Persistent link: https://www.econbiz.de/10009349098
Saved in:
6
Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data
Backhaus, Klaus
;
Becker, Jörg
;
Beverungen, Daniel
; …
- In:
Electronic markets : the international journal on …
20
(
2010
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10003977233
Saved in:
7
Vermarktung hybrider Leistungsbündel : das ServPay-Konzept
Backhaus, Klaus
(
contributor
);
Knackstedt, Ralf
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008653462
Saved in:
8
Die Triade als Absatzmarkt des deutschen Maschinenbaus
Backhaus, Klaus
- In:
Die Betriebswirtschaft : DBW
54
(
1994
)
2
,
pp. 175-192
Persistent link: https://www.econbiz.de/10001159739
Saved in:
9
Investitionsgüter-Marketing : theorieloses Konzept mit Allgemeinheitsanspruch?
Backhaus, Klaus
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
44
(
1992
)
9
,
pp. 771-791
Persistent link: https://www.econbiz.de/10001131274
Saved in:
10
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->