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type_genre:"Dissertation u.a. Prüfungsschriften"
~isPartOf:"Economics letters"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Textbook"
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Advertising
28
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Economics letters
Journal of advertising research
208
International journal of advertising : the review of marketing communications
206
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of operational research : EJOR
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of industrial organization
53
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Marketing : ZFP ; journal of research and management
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Applied economics
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Information economics and policy : IEP
24
International journal of consumer studies
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Journal of marketing research
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American journal of agricultural economics
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
28
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1
Can social media platforms charge their users?
Mishra, Soumya Kanta
;
Sarkar, Sumit
- In:
Economics letters
233
(
2023
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014506299
Saved in:
2
Dark money in congressional house elections
Cox, Christian
- In:
Economics letters
216
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013448373
Saved in:
3
Price advertising, double marginalisation and vertical restraints
Garrod, Luke
;
Olczak, Matthew
;
Wilson, Christopher
- In:
Economics letters
196
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012510946
Saved in:
4
Advertising expenses and operational performance : evidence from the global hotel industry
Polemis, Michael
;
Stengos, Thanasēs
;
Tzeremes, Nickolaos G.
- In:
Economics letters
192
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012508725
Saved in:
5
Competitive persuasive advertising under consumer loss aversion
März, Oliver
- In:
Economics letters
185
(
2019
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012304928
Saved in:
6
Auctions, market efficiency, and the trade in second-hand and antique silver
Draper, Paul R.
;
Duboisée de Ricquebourg, Alan
; …
- In:
Economics letters
162
(
2018
),
pp. 45-48
Persistent link: https://www.econbiz.de/10011939752
Saved in:
7
Advertising intensity and welfare in an equilibrium search model
McCarthy, Ian M.
- In:
Economics letters
141
(
2016
),
pp. 20-26
Persistent link: https://www.econbiz.de/10011616058
Saved in:
8
The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne
;
Reiff, Joseph
- In:
Economics letters
145
(
2016
),
pp. 218-220
Persistent link: https://www.econbiz.de/10011618423
Saved in:
9
Inverted-U aggregate investment curves in a dynamic game of advertising
Lambertini, Luca
;
Zaccour, Georges
- In:
Economics letters
132
(
2015
),
pp. 34-38
Persistent link: https://www.econbiz.de/10011431108
Saved in:
10
Product quality, advertising intensity and market size
Han, Bing
;
Chouinard, Hayley H.
- In:
Economics letters
124
(
2014
)
2
,
pp. 215-218
Persistent link: https://www.econbiz.de/10010493721
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