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type_genre:"Dissertation u.a. Prüfungsschriften"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Subject
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Öffentlichkeitsarbeit
Advertising
82
Werbung
82
Advertising effects
53
Werbewirkung
53
Consumer behaviour
41
Konsumentenverhalten
41
Internet marketing
17
Online-Marketing
17
advertising
17
Brand image
12
Markenimage
12
Brand management
11
Markenführung
11
Celebrity endorsement
8
Celebrity-Werbung
8
Brand
7
Markenartikel
7
Cultural identity
6
Kulturelle Identität
6
Marketing management
6
Marketingmanagement
6
Public relations
6
Green marketing
5
Product Placement
5
Product placement
5
advertising effectiveness
5
Öko-Marketing
5
Environmental consciousness
4
Perception
4
Psychology of advertising
4
Umweltbewusstsein
4
Wahrnehmung
4
Werbepsychologie
4
Advertising industry
3
Advertising media
3
Communication media
3
Gender
3
Geschlecht
3
International marketing
3
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Article
6
Type of publication (narrower categories)
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Dissertation u.a. Prüfungsschriften
Article in journal
Textbook
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Kim, Sojung
2
Atkinson, Lucy Jane
1
Choi, Sejung Marina
1
Drennan, Judy
1
Kerr, Gayle
1
Kitchen, Philip J.
1
Lee, Jaejin
1
Li, You
1
Panopoulos, Anastasios
1
Papasolomou, Ioanna
1
Rim, Hyejoon
1
Sabova, Maria
1
Wang, Ye
1
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Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of promotion management : innovations in planning and applied research
4
Corporate communications : an international journal
3
Journal of business research : JBR
3
IIMB management review
2
Journal of marketing communications
2
Journal of strategic marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Public choice
2
Business history review
1
Business horizons
1
Cahiers de la Faculté des Sciences Economiques de Grenoble / Etudes et travaux economiques
1
California management review
1
Corporate social responsibility and environmental management
1
Economics, management and financial markets
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International economics & finance journal : (IEFJ)
1
International journal of business competition and growth : IJBCG
1
Journal of accounting, auditing & finance
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of historical research in marketing
1
Journal of marketing education : JME
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : ZFP ; journal of research and management
1
Marketing i menedžment innovacij : m&mi
1
Marketing science
1
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ECONIS (ZBW)
6
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1
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
2
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
3
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
4
Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
Saved in:
5
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
Saved in:
6
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
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