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type_genre:"Dissertation u.a. Prüfungsschriften"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Marketingmanagement
Advertising
82
Werbung
82
Advertising effects
53
Werbewirkung
53
Consumer behaviour
41
Konsumentenverhalten
41
Internet marketing
17
Online-Marketing
17
advertising
17
Brand image
12
Markenimage
12
Brand management
11
Markenführung
11
Celebrity endorsement
8
Celebrity-Werbung
8
Brand
7
Markenartikel
7
Cultural identity
6
Kulturelle Identität
6
Marketing management
6
Public relations
6
Öffentlichkeitsarbeit
6
Green marketing
5
Product Placement
5
Product placement
5
advertising effectiveness
5
Öko-Marketing
5
Environmental consciousness
4
Perception
4
Psychology of advertising
4
Umweltbewusstsein
4
Wahrnehmung
4
Werbepsychologie
4
Advertising industry
3
Advertising media
3
Communication media
3
Gender
3
Geschlecht
3
International marketing
3
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Article
5
Book / Working Paper
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Dissertation u.a. Prüfungsschriften
Article in journal
Textbook
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6
Collection of articles of several authors
1
Sammelwerk
1
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English
6
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All
Chan, Fanny Fong Yee
1
Drennan, Judy
1
Huang, Guanxiong
1
Kerr, Gayle
1
Kitchen, Philip J.
1
Li, You
1
Panopoulos, Anastasios
1
Papasolomou, Ioanna
1
Phau, Ian
1
Sabova, Maria
1
Wang, Ye
1
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Journal of promotion management : JPM
Journal of marketing communications
13
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
The marketing review
4
Economics and business review
3
European research studies
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Australasian marketing journal
2
Corporate communications : an international journal
2
IIMB management review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of industrial organization
2
International journal of islamic marketing and branding
2
International review on public and non-profit marketing
2
Journal of agricultural and applied economics
2
Journal of business ethics : JOBE
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ECONIS (ZBW)
6
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1
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
2
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
3
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
4
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
5
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
6
Special issue: "Down Under"
Phau, Ian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003974819
Saved in:
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