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type_genre:"Dissertation u.a. Prüfungsschriften"
~person:"Bradlow, Eric T."
~person:"Steel, Mark F. J."
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Beziehungsmarketing
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Bradlow, Eric T.
Steel, Mark F. J.
Fader, Peter
2
Netzer, Oded
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Stourm, Valeria
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Balachander, Subramanian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
2
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
3
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
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