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type_genre:"Dissertation u.a. Prüfungsschriften"
~person:"Chang, Chingching"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Textbook"
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Advertising
12
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Chang, Chingching
Eisend, Martin
37
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
26
Septianto, Felix
23
Dahlén, Micael
21
Gierl, Heribert
21
Yoon, Sukki
20
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19
Yoon, Hye Jin
19
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18
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18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Hudders, Liselot
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
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12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Reijmersdal, Eva A. van
11
Tremblay, Victor J.
11
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11
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Journal of advertising : official publication of the American Academy of Advertising
6
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising
2
Journal of advertising research
1
Journal of business and psychology
1
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ECONIS (ZBW)
12
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1
Advertising in Asia : theories and implications for practice
Chang, Chingching
;
Lee, Wei-Na
;
Liu-Thompkins, Yuping
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 417-436
Persistent link: https://www.econbiz.de/10012201474
Saved in:
2
Advertising in Asia
Chang, Chingching
(
ed.
);
Lee, Wei-Na
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012201711
Saved in:
3
Methodological issues in advertising research : current status, shifts, and trends
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 2-20
Persistent link: https://www.econbiz.de/10011686440
Saved in:
4
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
5
The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
Saved in:
6
Effectiveness of consensus information in advertising : the moderating roles of situational factors and individual differences
Chang, Chingching
- In:
Journal of business and psychology
27
(
2012
)
4
,
pp. 483-494
Persistent link: https://www.econbiz.de/10009692024
Saved in:
7
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
8
Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
Saved in:
9
Message framing and interpersonal orientation at cultural and individual levels : involvement as a moderator
Chang, Chingching
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 765-794
Persistent link: https://www.econbiz.de/10008758523
Saved in:
10
"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
Saved in:
1
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