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type_genre:"Dissertation u.a. Prüfungsschriften"
~person:"Dahlén, Micael"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Advertising
21
Werbung
21
Advertising effects
13
Werbewirkung
13
Consumer behaviour
11
Konsumentenverhalten
11
Creativity
5
Kreativität
5
Brand
3
Markenartikel
3
Brand image
2
Communication
2
Content analysis
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Analysis of variance
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Brand management
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Consumers
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Creative media advertising
1
Emotion
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Emotionale Werbung
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Extended effects of advertising
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Feldforschung
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Dissertation u.a. Prüfungsschriften
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21
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English
21
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Dahlén, Micael
Eisend, Martin
37
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
26
Septianto, Felix
22
Gierl, Heribert
21
Yoon, Sukki
20
Rosengren, Sara
19
Yoon, Hye Jin
19
Huh, Jisu
18
Stafford, Marla Royne
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Hudders, Liselot
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Chang, Chingching
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Rozendaal, Esther
11
Tremblay, Victor J.
11
Bellman, Steven
10
Cheong, Yunjae
10
Diehl, Sandra
10
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Journal of advertising : official publication of the American Academy of Advertising
6
Journal of advertising research
6
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of current issues and research in advertising
1
Journal of marketing
1
Journal of marketing communications
1
Psychology & marketing
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ECONIS (ZBW)
21
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21
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1
It's time for TGA : truly good advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
2
Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael
;
Karsberg, John
;
Sagfossen, Sofie
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
Saved in:
3
Quantifying the advertising-creativity assessments of consumers versus advertising professionals : does it matter whom you ask?
Modig, Erik
;
Dahlén, Micael
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 324-336
Persistent link: https://www.econbiz.de/10012301364
Saved in:
4
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
5
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
Saved in:
6
Effects of nonstereotyped occupational gender role portrayal in advertising : how showing women in male-stereotyped job roles sends positive signals about brands
Liljedal, Karina T.
;
Berg, Hanna
;
Dahlén, Micael
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012293507
Saved in:
7
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
8
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
9
Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
10
If advertising won't die, what will it be? Toward a working definition of advertising
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10011591604
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