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type_genre:"Dissertation u.a. Prüfungsschriften"
~person:"Zaccour, Georges"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Advertising
17
Werbung
17
Game theory
9
Preismanagement
9
Pricing strategy
9
Spieltheorie
9
Theorie
7
Theory
7
Distribution channel
5
Vertriebsweg
5
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Zaccour, Georges
Eisend, Martin
37
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
25
Septianto, Felix
23
Dahlén, Micael
21
Gierl, Heribert
21
Yoon, Sukki
20
Rosengren, Sara
19
Yoon, Hye Jin
19
Huh, Jisu
18
Stafford, Marla Royne
18
Ford, John B.
17
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Hudders, Liselot
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Chang, Chingching
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Rozendaal, Esther
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Reijmersdal, Eva A. van
11
Tremblay, Victor J.
11
Turnbull, Sarah
11
Bellman, Steven
10
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European journal of operational research : EJOR
5
Journal of economic dynamics & control
3
Omega : the international journal of management science
3
International journal of production economics
2
Economics letters
1
IMA journal of management mathematics
1
International game theory review
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ECONIS (ZBW)
17
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17
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1
Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka
;
Carvalho, Margarida
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
307
(
2023
)
1
,
pp. 406-420
Persistent link: https://www.econbiz.de/10014293013
Saved in:
2
Dynamic pricing and advertising in the presence of strategic consumers and social contagion : a mean-field game approach
Chaab, Jafar
;
Salhab, Rabih
;
Zaccour, Georges
- In:
Omega : the international journal of management science
109
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014519453
Saved in:
3
Optimal dynamic management of a charity under imperfect altruism
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
Omega : the international journal of management science
100
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012494651
Saved in:
4
Pricing and advertising in a supply chain in the presence of strategic consumers
Farshbaf-Geranmayeh, Amir
;
Zaccour, Georges
- In:
Omega : the international journal of management science
101
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10012494662
Saved in:
5
Do charities spend more on their social programs when they cooperate than when they compete?
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
283
(
2020
)
3
,
pp. 1055-1063
Persistent link: https://www.econbiz.de/10012171757
Saved in:
6
Optimal pricing and advertising policies for a one-time entertainment event
Jørgensen, Steffen
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
100
(
2019
),
pp. 395-416
Persistent link: https://www.econbiz.de/10012130992
Saved in:
7
Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
Operations research letters
46
(
2018
)
2
,
pp. 199-204
Persistent link: https://www.econbiz.de/10011824880
Saved in:
8
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
9
Brand imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
10
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
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