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type_genre:"Einführung"
~subject:"Brand"
~subject:"Kommunikation"
~subject:"Mast-Jägermeister AG <Wolfenbüttel>"
~type_genre:"Article in journal"
~type_genre:"Interview"
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Search: subject_exact:"Werbebotschaft"
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Brand
Kommunikation
Mast-Jägermeister AG <Wolfenbüttel>
Advertising planning
289
Werbeplanung
289
Advertising effects
95
Werbewirkung
95
Advertising
57
Werbung
57
USA
42
United States
42
Consumer behaviour
38
Konsumentenverhalten
38
Marketing management
34
Marketingmanagement
34
Theorie
30
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30
Internet marketing
28
Online-Marketing
28
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23
Werbeträger
23
Brand management
22
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22
Deutschland
21
Germany
21
Brand image
15
Markenimage
15
Psychology of advertising
15
Target group
15
Werbepsychologie
15
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13
Werbewirtschaft
13
Markenartikel
12
Preismanagement
11
Pricing strategy
11
Großbritannien
10
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10
Internationales Marketing
10
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10
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8
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8
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Brunner, Christian Boris
2
Esch, Franz-Rudolf
2
Beverland, Michael B.
1
Burton, Scot
1
Chintagunta, Pradeep K.
1
Dahlén, Micael
1
Edmondson, Diane R.
1
Folse, Judith Anne Garretson
1
Gatermann, Michael
1
Gawlowski, Dominika
1
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1
Goertz, Susanne
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Goettler, Ronald L.
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Jean, Sylvie
1
Kaempfe, Hasso
1
Keh, Hean Tat
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1
Koncz, Julia
1
Lafferty, Barbara A.
1
Leong, Susanna H. S.
1
Lindgreen, Adam
1
Lwin, May O.
1
Netemeyer, Richard G.
1
Pang, Jun
1
Peng, Siqing
1
Petty, Ross D.
1
Pogoda, Andreas
1
Popova, Ekaterina Aleksandrovna
1
Rosengren, Sara
1
Schachtner, Dirk
1
Schmalen, Helmut
1
Törn, Fredrik
1
Vink, Michiel W.
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Wang, Cheng Lu
1
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Journal of advertising : official publication of the American Academy of Advertising
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Akzente
1
Frontiers of business research in China : selected publications from Chinese universities
1
International journal of advertising : the quarterly review of marketing communications
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Marketing : ZFP ; journal of research and management
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Marketing : journal of research and management
1
The journal of consumer marketing
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Ėkonomičeskij žurnal
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ECONIS (ZBW)
17
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1
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10
of
17
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relevance
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date (oldest first)
1
Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
-
2014
Persistent link: https://www.econbiz.de/10010482550
Saved in:
2
New drug diffusion when forward-looking physicians learn from patient feedback and detailing
Chintagunta, Pradeep K.
;
Goettler, Ronald L.
;
Kim, Minki
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 807-821
Persistent link: https://www.econbiz.de/10009688811
Saved in:
3
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
4
Brand parody : a communication strategy to attack a competitor
Jean, Sylvie
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10009009748
Saved in:
5
Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.
;
Leong, Susanna H. S.
;
Lwin, May O.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
Saved in:
6
Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
Saved in:
7
Wie erreicht man die beste Markenzuordnung?
Pogoda, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003981915
Saved in:
8
Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchit...
Brunner, Christian Boris
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 146-163
Persistent link: https://www.econbiz.de/10008649961
Saved in:
9
Effects of advertising strategy on consumer-brand relationships : a brand love perspective
Pang, Jun
;
Keh, Hean Tat
;
Peng, Siqing
- In:
Frontiers of business research in China : selected …
3
(
2009
)
4
,
pp. 599-620
Persistent link: https://www.econbiz.de/10003923748
Saved in:
10
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
Saved in:
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