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type_genre:"Elektronischer Datenträger als Beilage"
~accessRights:"restricted"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Web 2.0 technologies
78
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78
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11
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11
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9
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Elektronischer Datenträger als Beilage
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Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
10
Social media listening and monitoring for business applications
7
Apps management and e-commerce transactions in real-time
3
Information diffusion management and knowledge sharing ; volume 2
3
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
3
Analyzing the strategic role of social networking in firm growth and productivity
2
Digital transformation in journalism and news media : media management, media convergence and globalization
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Information diffusion management and knowledge sharing ; volume 1
2
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
2
Phantom ex machina : digital disruption's role in business model transformation
2
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
2
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Application of gaming in new media marketing
1
Arbeit in der Data Society : Zukunftsvisionen für Mitbestimmung und Personalmanagement
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
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ECONIS (ZBW)
78
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From books to blogs : the digitalization journey of a contentpreneur
Mostafa, Hend
;
Apaydin, Marina
;
Gold, Shaun
;
Hammoda, Basel
- In:
Contemporary entrepreneurship : global perspectives and …
,
(pp. 9-18)
.
2024
Persistent link: https://www.econbiz.de/10014537230
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2
Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian
;
Arndt, Hans-Knud
- In:
Advances and New Trends in Environmental Informatics : …
,
(pp. 201-216)
.
2023
Persistent link: https://www.econbiz.de/10014022701
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3
Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
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4
Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
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5
Corporate Podcasts als Instrument der B2B-Kommunikation : Narrativität in der Unternehmenskommunikation und die Konvergenz von Funktionen
Banholzer, Volker Markus
;
Klimpel Maciel, Nina
;
Weber, …
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 403-430)
.
2023
Persistent link: https://www.econbiz.de/10014435317
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6
Hashtags und ihre Digitalizität : Branding-Elemente der Marke 4.0 als Grenzgänger in analogen und digitalen Markenwelten
Bauer, Matthias Johannes
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 431-441)
.
2023
Persistent link: https://www.econbiz.de/10014435318
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7
Enterprise social media as knowledge management system in higher education institutions (heis)
Fahmi Ibrahim
;
Hussin, Muhamad Sanusi
;
Susanto, Heru
; …
- In:
Digital transformation management : challenges and …
,
(pp. 127-146)
.
2022
Persistent link: https://www.econbiz.de/10014463737
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8
It's in the vault : a case study of lessons learned from rebuilding shopify's company-wide wiki
Popwell, Kristy
;
Cauley, Kathleen
- In:
Handbook of research on organizational culture …
,
(pp. 306-324)
.
2021
Persistent link: https://www.econbiz.de/10012798762
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9
Fashion bloggers : temperament and characteristics
Bowen, Gordon
;
Bowen, Deidre
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 81-104)
.
2021
Persistent link: https://www.econbiz.de/10012607346
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10
The impact of source credibility on Irish millennials' brand attitudes and perceptions of brand credibility : a study of Instagram influencers' health and fitness endorsements
Manning, Andrea
;
Muzellec, Laurent
- In:
Designing and communicating experience
,
(pp. 63-76)
.
2021
Persistent link: https://www.econbiz.de/10012648259
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