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type_genre:"Fallstudie"
~person:"Belch, George E."
~person:"Eng, Robert J."
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Belch, George E.
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McGraw-Hill higher education
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The McGraw-Hill/Irwin series in marketing
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
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2007
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7. ed.
Persistent link: https://www.econbiz.de/10013483546
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
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2004
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6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
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3
Promotional management
Govoni, Norman A. P.
-
1986
Persistent link: https://www.econbiz.de/10013476840
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