Advertising and promotion : an integrated marketing communications perspective
George E. Belch; Michael A. Belch
| Year of publication: |
2004 ; 6 ed., internat. ed.
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|---|---|
| Authors: | Belch, George E. ; Belch, Michael A. |
| Publisher: |
Boston, Mass. : Irwin/McGraw-Hill |
| Subject: | Werbung | Advertising | Verkaufsförderung | Sales promotion | Sales-promotion |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXVI, 779 S. zahlr. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-07-121438-4 ; 0-07-121438-0 ; 0-07-253676-4 ; 0-07-286614-4 ; 0-07-245826-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014463008