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type_genre:"Fallstudie"
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Sales promotion
44
Verkaufsförderung
44
Sales-promotion
17
Marketingmanagement
13
Marketing management
8
Verkauf
8
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7
Advertising
6
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34
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Mullin, Roddy
5
Johnston, Mark W.
3
Kleinaltenkamp, Michael
3
Marshall, Greg W.
3
Belch, George E.
2
Belch, Michael A.
2
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2
Melnik, Mikhail I.
2
Ramanathan, Usha
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2
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2
Allen, Chris T.
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Alston, Julian Mark
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Journal of promotion management : JPM
3
Advances in Logistics, Operations, and Management Science (ALOMS) book series
1
Ethics in marketing : international cases and perspectives
1
Grundwissen
1
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
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Instrumentarium zur Bearbeitung segmentierter Märkte
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production economics
1
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing through minefields
1
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1
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1
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1
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1
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1
ROI in action casebook
1
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1
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1
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Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices
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ECONIS (ZBW)
52
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41
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
42
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
43
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
44
Relationship selling and sales management
Johnston, Mark W.
;
Marshall, Greg W.
-
2005
-
Internat. ed
Persistent link: https://www.econbiz.de/10001945396
Saved in:
45
Verkaufsförderung
Pepels, Werner
(
ed.
);
Auerbach, Heiko
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10014005537
Saved in:
46
Sales promotion : how to create and implement campaigns that really work
Cummins, Julian
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10000627352
Saved in:
47
Handbuch Couponing
Hartmann, Wolfgang
(
ed.
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001732390
Saved in:
48
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
49
Verkaufsförderung
Pflaum, Dieter
;
Eisenmann, Hartmut
-
1993
Persistent link: https://www.econbiz.de/10000340721
Saved in:
50
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
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