Relationship selling and sales management
Mark W. Johnston; Greg W. Marshall
| Year of publication: |
c2005 ; Internat. ed
|
|---|---|
| Authors: | Johnston, Mark W. ; Marshall, Greg W. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion |
| Extent: | XXIV, 451 S Ill., graph. Darst 1 CD-ROM (4 3/4 in.) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; CD-ROM, DVD |
| Language: | English |
| Notes: | Includes bibliographical references and index System requirements for accompanying CD-ROM: Microsoft Windows 98/Me/NT4/2000/XP, 133 MHz processor or higher, 64MB of memory or higher, VGA or higher monitor resolution, 50MB of free hard disk space, CD-ROM drive |
| ISBN: | 0-07-111146-8 ; 0-07-289296-X ; 0-07-283468-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001945396