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type_genre:"Firmeninformation"
~person:"Meffert, Heribert"
~person:"Temporal, Paul"
~type_genre:"Fallstudiensammlung"
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Advanced brand management : managing brands in a changing world
Temporal, Paul
-
2010
-
2nd ed.
Persistent link: https://www.econbiz.de/10003879403
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2
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
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3
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
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