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type_genre:"Forschungsbericht"
~subject:"B-to-B-Marketing"
~subject:"Business network"
~type:"article"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Industrial marketing management : the international journal for industrial and high-tech firms
8
The Oxford handbook of inter-organizational relations
8
Integrated Supply Management : Einkauf und Beschaffung: Effizienz steigern, Kosten senken
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-business marketing management : strategies, cases and solutions
5
Die Automobilindustrie auf dem Weg zur globalen Netzwerkkompetenz : effiziente und flexible Supply Chains erfolgreich gestalten
5
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
5
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
5
New product development and production networks : global industrial experience ; with 85 figures and 29 tables
4
Sprungbrett Region? : Strukturen und Voraussetzungen vernetzter Geschäftsbeziehungen
4
Dienstleistungsnetzwerke
3
Effiziente Auftragsabwicklung mit myOpenFactory
3
Entwicklungen des Investitionsgütermarketing
3
Innovation in pricing : contemporary theories and best practices
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Quantitative Methoden der Logistik und des Supply Chain Management : Festschrift für Prof. Dr. Heinz Isermann
3
Relational and functional integration
3
Arbeitsteilung ohne Ende? : von den Schwierigkeiten inner- und überbetrieblicher Zusammenarbeit
2
Aufbruch : Ingredient Branding schafft Werte
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Business networking : shaping enterprise relationships on the Internet
2
Business to business electronic commerce : challenges and solutions
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Cost management in supply chains : with 26 tables
2
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
2
Distribution logistics : advanced solutions to practical problems ; [... presented at the IWDL 7 in Grainau, Germany, in October 2002]
2
Emerging themes in E-business research
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Globalisierung, Vernetzung und Erwerbsarbeit : theoretische Zugänge und empirische Entwicklungen
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Green industrial restructuring : international case studies and theoretical interpretations ; with 40 tables
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Grenzenlose Kontrolle? : organisatorischer Wandel und politische Macht multinationaler Unternehmen
2
Handbook of relationship marketing
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovatives Industriegütermarketing
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Knowledge, complexity and innovation systems ; with 68 tables
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Marketing von Solutions : innovative Ansätze und Best Practices
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Netzkompetenz in Supply Chains : Grundlagen und Umsetzung
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Perspektiven des Supply Management : Konzepte und Anwendungen ; Festschrift für Ulli Arnold
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Practices for network management : in search of collaborative advantage
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Standortbindungen : Unternehmen zwischen Globalisierung und Regionalisierung
2
Supply chain management : an international journal
2
Umwelt- und Produktqualität im Agrarbereich : 44. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 27. bis 29. September 2004 in Berlin
2
Vernetzung im Gesundheitswesen : Wettbewerb und Kooperation
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ECONIS (ZBW)
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1
Disruptions in interorganizational relationships : a taxonomy and a research agenda
Keller, Arne
;
Oliveira, Nuno
;
Lumineau, Fabrice
- In:
Strategy in a turbulent era
,
(pp. 64-90)
.
2024
Persistent link: https://www.econbiz.de/10014474547
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2
Comparing classifications of inter-organizational relationships and inter-organizational networks
Biggiero, Lucio
- In:
Cooperation in Value-Creating Networks : Relational …
,
(pp. 61-80)
.
2024
Persistent link: https://www.econbiz.de/10014491885
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3
Impact of AI on knowledge-based marketing : a study of B2B markets
Masoom, Kaneez
;
Rastogi, Anchal
;
Khan, Shad Ahmad
- In:
Digital influence on consumer habits : marketing …
,
(pp. 147-158)
.
2024
Persistent link: https://www.econbiz.de/10014553394
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4
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
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5
Collaboration in agri-value chains : building supplier production capabilities for productivity gains
Mugabira, Michael
;
Chivaka, Richard
- In:
Agricultural value chain
,
(pp. 225-239)
.
2018
Persistent link: https://www.econbiz.de/10011915604
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6
Competition and collaboration among East Asian firms in the smartphone supply shains
Kawakami, Momoko
- In:
Geopolitics, supply chains, and international relations …
,
(pp. 77-95)
.
2021
Persistent link: https://www.econbiz.de/10012661398
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7
Digital, decentralized supply chain and its implication for B2B marketing : a case study from the Indian medical equipment industry
Ray, Subhasis
- In:
Digitalization of decentralized supply chains during …
,
(pp. 46-63)
.
2021
Persistent link: https://www.econbiz.de/10012601440
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8
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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9
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
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10
The diffusion of corporate sustainability in global supply networks: an empirical examination of the global automotive industry
De Góes, Bruno Barreto
;
Kotabe, Masaaki
;
Geleilate, …
- In:
The multiple dimensions of institutional complexity in …
,
(pp. 435-458)
.
2021
Persistent link: https://www.econbiz.de/10012589328
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