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type_genre:"Forschungsbericht"
~subject:"China"
~type_genre:"Fallstudie"
~type_genre:"Sammelwerk"
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China
Fast-food industry
34
Schnellgastronomie
34
McDonald's Corporation
12
USA
10
United States
10
Deutschland
8
Germany
8
Fast Food
6
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6
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Welt
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Consumer behaviour
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Corporate social responsibility
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Diversification
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Ernährungsindustrie
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Chen, Peilu
1
Dant, Rajiv P.
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Eckhardt, Giana M.
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Grünhagen, Marko
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Houston, Michael J.
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Jeon, Hyo Jin
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Asian business & management
1
Cross-cultural and critical perspectives on brands
1
Ethics in marketing : international cases and perspectives
1
Journal of advertising research
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
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ECONIS (ZBW)
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1
Starbucks China : the world's priciest cup of coffee
Chen, Peilu
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 92-95)
.
2017
Persistent link: https://www.econbiz.de/10011609692
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2
Cultural convergence in emerging markets : the case of McDonald's in China and India
Jeon, Hyo Jin
;
Meiseberg, Brinja
;
Dant, Rajiv P.
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
2
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011457350
Saved in:
3
Beyond McDonald's CSR in China : corporation perspective and report from case studies on a damaged employment reputation
Valax, Marc
- In:
Asian business & management
11
(
2012
)
3
,
pp. 347-366
Persistent link: https://www.econbiz.de/10009573717
Saved in:
4
The China puzzle : the powerful impact of strategic thinking in the world's fastest growing advertising market
In:
Journal of advertising research
51
(
2011
)
4
,
pp. 634-642
Persistent link: https://www.econbiz.de/10009502565
Saved in:
5
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
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