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type_genre:"Glossary included"
~person:"Wilde, Klaus D."
~subject:"E-commerce"
~subject:"Konsumentenverhalten"
~subject:"Kundenwert"
~subject:"Theorie"
~type_genre:"Sammelwerk"
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E-commerce
Konsumentenverhalten
Kundenwert
Theorie
Computer-assisted marketing
4
IT-gestütztes Marketing
4
Marketing
3
Theory
3
Data Mining
2
Data mining
2
Deutschland
2
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2
Beziehungsmarketing
1
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1
Business information systems
1
Business process management
1
Computerunterstütztes Verfahren
1
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1
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1
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1
Kundenmanagement
1
Market segmentation
1
Marktsegmentierung
1
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Wilde, Klaus D.
Hippner, Hajo
4
Peppers, Don
3
Rogers, Martha
3
Link, Jörg
2
Payne, Adrian
2
Silberer, Günter
2
Weiber, Rolf
2
Becker, Jörg
1
Belz, Christian
1
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1
Eid, Riyad
1
Fassott, Georg
1
Hannig, Uwe
1
Hubrich, Beate
1
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1
Knackstedt, Ralf
1
Kreutzer, Ralf T.
1
Künzler, Hans-Peter
1
Merzenich, Melanie
1
Meyer, Matthias
1
Rapp, Reinhold
1
Reichwald, Ralf
1
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Vieweg Gabler Business computing
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ECONIS (ZBW)
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1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
Hippner, Hajo
(
ed.
);
Hubrich, Beate
(
ed.
); …
-
2011
-
3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10008858215
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2
Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo
(
ed.
);
Merzenich, Melanie
(
contributor
); …
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001646789
Saved in:
3
Computer based marketing : das Handbuch zur Marketinginformatik
Hippner, Hajo
(
ed.
);
Meyer, Matthias
(
contributor
); …
-
1998
Persistent link: https://www.econbiz.de/10014267913
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