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type_genre:"Glossary included"
~source:"econis"
~subject:"Automotive industry"
~subject:"Mobile phone"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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International journal of logistics economics and globalisation
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Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
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The Oxford handbook of corporate reputation
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ECONIS (ZBW)
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1
A framework for reputation management over the course of evolving controversies
Elsbach, Kimberly D.
- In:
The Oxford handbook of corporate reputation
,
(pp. 466-485)
.
2012
Persistent link: https://www.econbiz.de/10009573858
Saved in:
2
Generativity in open innovation ecosystems : the iPhone and android
Remneland Wikhamn, Björn
;
Ljungberg, Jan
;
Bergquist, Magnus
- In:
Perspectives on supplier innovation : theories, …
,
(pp. 617-650)
.
2012
Persistent link: https://www.econbiz.de/10009632753
Saved in:
3
Country specific customisation of smart phones for emerging markets : insights from case studies in Iran and Turkey
Aryana, Bijan
;
Boks, Casper
- In:
International journal of logistics economics and …
4
(
2012
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10009674692
Saved in:
4
Designing visual recognition for the brand
Karjalainen, Toni-Matti
;
Snelders, Dirk
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10003937609
Saved in:
5
Using semiotic analysis to determine effectiveness of advertising in Internet marketing
Hynes, Geraldine E.
;
Janson, Marius A.
- In:
Discourse, identities and genres in corporate …
,
(pp. 163-184)
.
2010
Persistent link: https://www.econbiz.de/10009013069
Saved in:
6
Case study of Samsung's mobile phone business
Lee, Boon-young
;
Lee, Seung-joo
-
2004
Persistent link: https://www.econbiz.de/10002117818
Saved in:
7
Innovation und Effizienz : Erfolgsfaktoren im globalen Wettbewerb ; Ergebnisband Ulmer Forum 1998 ; [Jubiläumsband 10 Jahre Ulmer Forum - Ergebnisband 1998]
Radermacher, Franz J.
(
ed.
);
Bleyer, Klaus P.
(
contributor
); …
-
1999
Persistent link: https://www.econbiz.de/10001403018
Saved in:
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