Using semiotic analysis to determine effectiveness of advertising in Internet marketing
Year of publication: |
2010
|
---|---|
Authors: | Hynes, Geraldine E. ; Janson, Marius A. |
Published in: |
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication. - Bern [u.a.] : Lang, ISBN 978-3-0343-0591-4. - 2010, p. 163-184
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Semiotik | Semiotics | Telekommunikationsausrüster | Telecommunications equipment industry | Mobiltelefon | Mobile phone | Welt | World |
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