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type_genre:"Government document"
~isPartOf:"Business strategy review"
~isPartOf:"Journal of business research : JBR"
~subject:"Artists"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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ECONIS (ZBW)
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1
To sell or not to sell? : pricing strategies of newly-graduated artists
Lee, Boram
;
Fraser, Ian
;
Fillis, Ian
- In:
Journal of business research : JBR
145
(
2022
),
pp. 595-604
Persistent link: https://www.econbiz.de/10013197936
Saved in:
2
Meaningful work and artistic interventions in organizations : conceptual development and empirical exploration
Antal, Ariane Berthoin
;
Debucquet, Gervaise
;
Frémeaux, …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 375-385
Persistent link: https://www.econbiz.de/10011815578
Saved in:
3
The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
Saved in:
4
Art as a means to recreate luxury brands' rarity and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
5
Art, science and organisational interactions : exploring the value of artist residencies on campus
Lee, Boram
;
Fillis, Ian
;
Lehman, Kim
- In:
Journal of business research : JBR
85
(
2018
),
pp. 444-451
Persistent link: https://www.econbiz.de/10011815601
Saved in:
6
The strategy of art
Reckhenrich, Jörg
;
Anderson, Jamie
;
Markides, Costas
- In:
Business strategy review
19
(
2008
)
3
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003751015
Saved in:
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