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type_genre:"Government document"
~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~type_genre:"Article"
~type_genre:"Case study"
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Social Web
7
Social web
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Internet marketing
4
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Facebook, Inc.
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Ford Motor Company <Dearborn, Mich.>
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Government document
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Aufsatz im Buch
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Mohana Shanmugam
2
Bugshan, Hatem
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Cohen, Ivan K.
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Farzipour, Vida
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Garcia-Haro, Maria Angeles
1
Hajli, Nick
1
Jabar, Marzanah A.
1
Liu, Rebecca
1
Martinez Canas, Ricardo
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Martinez-Ruiz, Maria Pilar
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Rozi Nor Haizan Nor
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Sims, Julian
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Stewart, Malcolm
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Wang, Yen-Yao
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Wolf, Maxim Viktor
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Wu, Ying
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Yang, Huadong
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Yusmadi Yah Jusoh
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Handbook of research on integrating social media into strategic marketing
Cogent Business & Management
17
Internet Policy Review
17
HMD : Praxis der Wirtschaftsinformatik
16
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
Administrative Sciences
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Amfiteatru Economic Journal
7
Journal of Open Innovation: Technology, Market, and Complexity
7
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
7
Cases on strategic social media utilization in the nonprofit sector
6
Digital and social media marketing : a results-driven approach
6
Handbook of social media management : value chain and business models in changing media markets
5
Journal of Innovation & Knowledge (JIK)
5
Journal of Risk and Financial Management
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
CES Working Papers
4
Corporate social responsibility in the digital age
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
JRC digital economy working paper
4
Knowledge management 2.0 : organizational models and enterprise strategies
4
Long range planning : LRP ; international journal of strategic management
4
Psychology & marketing
4
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
4
Analyzing the strategic role of social networking in firm growth and productivity
3
European Research on Management and Business Economics (ERMBE)
3
Foundations of Management
3
Gabler Research
3
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of networking and virtual organisations : IJNVO
3
Journal of Innovation and Entrepreneurship
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Markenbrand
3
PraxisWISSEN Marketing
3
Premier reference source
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
Successful social media and ecommerce strategies in the wine industry
3
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1
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
2
Distributed leadership and its applications in health care settings : social media perspective
Farzipour, Vida
- In:
Handbook of research on integrating social media into …
,
(pp. 303-323)
.
2015
Persistent link: https://www.econbiz.de/10011294563
Saved in:
3
Customer attitudes towards Internet banking and social media on Internet banking in the UK
Wang, Yen-Yao
;
Mohana Shanmugam
;
Hajli, Nick
;
Bugshan, Hatem
- In:
Handbook of research on integrating social media into …
,
(pp. 287-302)
.
2015
Persistent link: https://www.econbiz.de/10011294565
Saved in:
4
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
5
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
6
Value co-creation, social media, and Marketing 3.0 : towards the search for competitive advantage in firms
Garcia-Haro, Maria Angeles
;
Martinez-Ruiz, Maria Pilar
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 99-119)
.
2015
Persistent link: https://www.econbiz.de/10011294609
Saved in:
7
Understanding the use of social media for employer branding
Wolf, Maxim Viktor
;
Sims, Julian
;
Yang, Huadong
- In:
Handbook of research on integrating social media into …
,
(pp. 46-72)
.
2015
Persistent link: https://www.econbiz.de/10011294619
Saved in:
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