Customer attitudes towards Internet banking and social media on Internet banking in the UK
Year of publication: |
2015
|
---|---|
Authors: | Wang, Yen-Yao ; Mohana Shanmugam ; Hajli, Nick ; Bugshan, Hatem |
Published in: |
Handbook of research on integrating social media into strategic marketing. - Hershey, PA : Business Science Reference, An imprint of IGI Global, ISBN 978-1-4666-8353-2. - 2015, p. 287-302
|
Subject: | Electronic Banking | Electronic banking | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom |
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