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type_genre:"Government document"
~person:"Kruse, Jörn"
~person:"Luo, Xueming"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Firmeninformation"
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Search: subject_exact:"Ubiquitous computing"
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Mobile communications
14
Mobilkommunikation
14
Mobile Business
5
Mobile business
5
Mobile marketing
5
Mobile phone
5
Mobiltelefon
5
Advertising effects
4
Deutschland
4
Germany
4
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4
Mobile Marketing
4
Online-Marketing
4
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randomized field experiment
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Kruse, Jörn
Luo, Xueming
Gerpott, Torsten J.
20
Asongu, Simplice
17
Dwivedi, Yogesh Kumar
12
Grzybowski, Lukasz
12
Whalley, Jason
12
Madden, Gary
11
Funk, Jeffrey L.
10
Bohlin, Erik
9
Cave, Martin
9
Ghose, Anindya
9
Liébana-Cabanillas, Francisco
8
Maicas, Juan Pablo
8
Park, Sangwon
8
Valletti, Tommaso M.
8
Bichler, Martin
7
Corrocher, Nicoletta
7
Gruber, Harald
7
Karjaluoto, Heikki
7
Kim, Seongcheol
7
Prasad, Rohit
7
Wang, Dan
7
Williams, Michael D.
7
Cricelli, Livio
6
Fang, Zheng
6
Foros, Øystein
6
Genakos, Christos
6
Han, Sang Pil
6
Haucap, Justus
6
Morosan, Cristian
6
Okazaki, Shintaro
6
Pagani, Margherita
6
Park, Myeong-cheol
6
Reuver, Mark de
6
Shankar, Venkatesh
6
Sridhar, Varadharajan
6
Akroush, Mamoun N.
5
Chawla, Deepak
5
Daim, Tugrul U.
5
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
1
Information economics and policy : IEP
1
Information systems research : ISR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of service research : JSR
1
MIT sloan management review
1
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1
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
2
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
3
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
4
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
5
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
6
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
7
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
8
Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10009782132
Saved in:
9
Calling party pays or receiving party pays? : the diffusion of mobile telephony with endogenous regulation
Dewenter, Ralf
;
Kruse, Jörn
- In:
Information economics and policy : IEP
23
(
2011
)
1
,
pp. 107-117
Persistent link: https://www.econbiz.de/10009244381
Saved in:
10
Mobilterminierung im Wettbewerb
Kruse, Jörn
- In:
Review of economics
60
(
2009
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003906285
Saved in:
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