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type_genre:"Graue Literatur"
~accessRights:"restricted"
~subject:"Export"
~type_genre:"Article in journal"
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Search: subject_exact:"Globales Marketing"
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Subject
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Export
International marketing
781
Internationales Marketing
781
Consumer behaviour
240
Konsumentenverhalten
240
Brand management
205
Markenführung
205
Marketing management
155
Marketingmanagement
155
Brand image
152
Markenimage
152
Multinationales Unternehmen
127
Transnational corporation
127
Globalisierung
126
Globalization
126
International market entry
115
Internationaler Markteintritt
115
Firm performance
103
Unternehmenserfolg
103
KMU
87
SME
87
Brand
77
Welt
75
World
75
Markenartikel
74
Cultural identity
73
Kulturelle Identität
73
China
66
Emerging economies
63
Export sector
63
Exportwirtschaft
63
Schwellenländer
63
Designation of origin
61
Herkunftsbezeichnung
61
Beziehungsmarketing
47
Relationship marketing
47
Advertising
44
National culture
43
Nationalkultur
43
Werbung
43
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41
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Article
145
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1
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Graue Literatur
Article in journal
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145
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1
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English
146
Author
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He, Xinming
5
Boso, Nathaniel
4
Oh, Han-Mo
4
Assadinia, Shahin
3
Boehe, Dirk Michael
3
Cadogan, John W.
3
Christodoulides, Paul
3
Leonidou, Leonidas C.
3
Navarro García, Antonio
3
Sousa, Carlos M. P.
3
Adeola, Ogechi
2
Ambaye, Michele
2
Ansari, Azarnoush
2
Aykol, Bilge
2
Brouthers, Keith D.
2
Crick, Dave
2
Gnizy, Itzhak
2
Hultman, Magnus
2
Jones, Paul
2
Li, Min
2
Miocevic, Dario
2
Pornlapas Suwannarat
2
Safari, Arsalan
2
Saleh, Ali Salman
2
Acedo, Francisco J.
1
Acikdilli, Gaye
1
Afrifah, Kojo Agyapong
1
Ahammad, Mohammad F.
1
Ahmad Sufian Che Abdullah
1
Ahmad-Fauzi, Nur Rosdiatul Husna
1
Ahmed, Mumtaz
1
Ahmedova, Saida
1
Aksoy, Mine
1
Al Ismail, Vanesa Balicevac
1
Alagarsamy, Subburaj
1
Alam, Mohammad Nurul
1
Alon, Ilan
1
Alotaibi, Majed Barjas G.
1
Alteren, Gro
1
Altinkaya, Zelha
1
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Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
International business review : the official journal of the European International Business Academy
7
International marketing review
6
Journal of international marketing
6
Journal of global marketing
5
Journal of international trade & commerce
4
Review of international business and strategy
3
The journal of business & industrial marketing
3
European journal of international management : EJIM
2
International journal of economic perspectives : IJEP
2
International journal of export marketing : IJExportM
2
Inventi impact: supply chain & logistics
2
Journal for global business advancement : JGBA
2
Journal of business-to-business marketing
2
Journal of management research
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Multinational business review
2
Technological forecasting & social change : an international journal
2
Applied economics
1
Applied economics letters
1
Applied economics quarterly
1
Asia Pacific journal of marketing and logistics
1
Asian journal of management cases
1
Business and Economic Research : BER
1
China & world economy
1
Discussion paper / Centre for Economic Policy Research
1
Economia politica : journal of analytical and institutional economics
1
Economic modelling
1
Economic research
1
Emerging markets, finance and trade : EMFT
1
Energy economics
1
Entrepreneurship theory and practice : ET&P
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European economic review : EER
1
European journal of marketing : EJM
1
Foreign trade review : FTR ; quarterly journal of Indian Institute of Foreign Trade
1
Frontiers of economics in China : selected publications from Chinese universities
1
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ECONIS (ZBW)
146
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1
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146
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1
The determinants of export performance : perceived psychic distance and its antecedents
Demirağ, Fatma
;
Kayabaşı, Aydın
- In:
European business review
36
(
2024
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10014513335
Saved in:
2
Adaptation strategy, international experience and export performance of Moroccan handicraft firms : the mediating role of partnerships
Dassouli, Sara
;
Bodolica, Virginia
;
Satt, Harit
; …
- In:
International journal of emerging markets
19
(
2024
)
2
,
pp. 412-434
Persistent link: https://www.econbiz.de/10014465504
Saved in:
3
Social media adoption and export intensity : the moderating role of firm size
Altinkaya, Zelha
;
Yilmaz, Mustafa Kemal
;
Aksoy, Mine
; …
- In:
Review of international business and strategy
34
(
2024
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10014468675
Saved in:
4
SMEs' intangible resources and their effects on export performance : a study on Malaysian halal F&B sector
Ahmad-Fauzi, Nur Rosdiatul Husna
;
Saad, Norsafinas Md
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 595-612
Persistent link: https://www.econbiz.de/10014470373
Saved in:
5
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
6
Export market size matters : the effect of the market size of export destinations on manufacturing growth
Goda, Thomas
;
Sánchez González, Santiago
- In:
International economic journal
38
(
2024
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10014577777
Saved in:
7
Export market penetration dynamics
Steinberg, Joseph B.
- In:
Journal of international economics
145
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014480088
Saved in:
8
Search and learning in export markets : evidence from interviews with Colombian exporters
Domínguez, Juan Camilo
;
Eaton, Jonathan
;
Eslava, Marcela
; …
- In:
Review of international economics
31
(
2023
)
3
,
pp. 1093-1116
Persistent link: https://www.econbiz.de/10014329819
Saved in:
9
Linking entrepreneurial orientation with export performance : mediation effects of multiple differentiation strategies
Kamal Hossain
;
Ahmad Sufian Che Abdullah
;
Mohd Abd …
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1769-1793
Persistent link: https://www.econbiz.de/10014333349
Saved in:
10
The moderating role of trust in influencing the effectiveness of export incentives of exporters in the ASEAN
Pornlapas Suwannarat
- In:
Journal of Asia Business Studies
17
(
2023
)
2
,
pp. 279-307
Persistent link: https://www.econbiz.de/10014335382
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