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type_genre:"Graue Literatur"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Search: subject_exact:"Globales Marketing"
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International marketing
3,491
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Consumer behaviour
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Diamantopoulos, Adamantios
21
Douglas, Susan P.
21
Samiee, Saeed
20
Cavusgil, S. Tamer
19
Manrai, Ajay K.
16
Craig, C. S.
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Griffith, David A.
15
Sousa, Carlos M. P.
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14
Steenkamp, Jan-Benedict E. M.
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Westjohn, Stanford A.
14
Katsikeas, Constantine S.
13
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Laroche, Michel
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Meffert, Heribert
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Javalgi, Rajshekhar G.
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Mueller, Barbara
10
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Cadogan, John W.
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Julian, Craig C.
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Taylor, Charles Raymond
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Wagner, Joachim
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Boso, Nathaniel
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Cleveland, Mark
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Kaynak, Erdener
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Meissner, Hans Günther
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Müller, Stefan
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Oh, Han-Mo
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Schmid, Stefan
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Shoham, Aviv
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Sinkovics, Rudolf R.
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Alon, Ilan
7
Czinkota, Michael R.
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Diehl, Sandra
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Gnizy, Itzhak
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8
American Marketing Association
6
International Trade Centre
6
Institute of Marketing and Management <Delhi>
5
UNCTAD
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Indian Institute of Foreign Trade <Delhi>
3
World Institute for Development Economics Research
3
Donecʹkyj Nacionalʹnyj Universytet
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Institut für Weltwirtschaft
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International Symposium on Trade Efficiency <1994, Columbus, Ohio>
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Internationale Vereinigung der Textilindustrie
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School of Business <Ottawa> / International Business Study Group
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Société pour l'Expansion des Ventes de Produits Agricoles et Alimentaires <Paris>
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USA / International Trade Administration
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William Davidson Institute <Ann Arbor, Mich.>
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Academia de Studii Economice <Bukarest> / Catedra de Relaţii Economice Internaţionale
1
Agrarmarkt Austria
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Agrárgazdasági Kutató és Informatikai Intézet
1
Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach
1
Asia-Pacific Economic Cooperation
1
Athens Institute for Education and Research
1
Aussenwirtschaftstag Nordrhein-Westfalen <10, 1996, Dortmund>
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Aussenwirtschaftstag Nordrhein-Westfalen <7, 1993, Duisburg>
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Australian Centre for Retail Studies
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Baltic-Management-Institut
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Cassa di risparmio delle provincie lombarde
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Centro de Investigaciones Sociales, Económicas y Tecnológicas <Lima>
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Centrum tot Bevordering van de Import uit Ontwikkelingslanden <Rotterdam>
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Chambre de commerce et d'industrie de Paris
1
Commonwealth Secretariat / Special Advisory Services Division
1
Communauté Economique de l'Afrique de l'Ouest
1
Conference on Marketing Strategies for Central & Eastern Europe <8, 2000, Wien>
1
DEG - Deutsche Investitions- und Entwicklungsgesellschaft
1
Deutsch-Indische Handelskammer
1
Deutsche Handelskammer in Österreich
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International marketing review
128
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of international consumer marketing
34
Journal of euromarketing
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Handbook of research in international marketing
17
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Marketing intelligence & planning
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Advances in international marketing
12
International marketing ; Vol. 2
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Journal of East-West business
10
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ECONIS (ZBW)
3,491
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81
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81
Adaptation strategy, international experience and export performance of Moroccan handicraft firms : the mediating role of partnerships
Dassouli, Sara
;
Bodolica, Virginia
;
Satt, Harit
; …
- In:
International journal of emerging markets
19
(
2024
)
2
,
pp. 412-434
Persistent link: https://www.econbiz.de/10014465504
Saved in:
82
Foreign market involvement, entry-mode learning potential and SME internationalization outcomes
Elbanna, Said
;
Hsieh, Linda
;
Child, John
;
Narooz, Rose
; …
- In:
Management decision
62
(
2024
)
1
,
pp. 301-325
Persistent link: https://www.econbiz.de/10014465937
Saved in:
83
Sanctions, sales, and stigma : a tale on the performance of international brands in Russia
Avdeenko, Alexandra
;
Kaiser, Maximilian
;
Kis-Katos, …
-
2024
Persistent link: https://www.econbiz.de/10014580310
Saved in:
84
How exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
- In:
The review of economic studies : RES
91
(
2024
)
4
,
pp. 2276-2306
Persistent link: https://www.econbiz.de/10015046449
Saved in:
85
Building employee commitment through internal branding : a meta-analytic study
Prashar, Atul
;
Maity, Moutusy
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1241-1274
Persistent link: https://www.econbiz.de/10015047511
Saved in:
86
Tackling international markets : bicultural brand positioning of sport leagues in foreign countries
Weißkopf, Christian
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10014633212
Saved in:
87
Export market survival of pioneers and followers
Hahn, Chin Hee
;
Pyun, Ju Hyun
-
2021
Persistent link: https://www.econbiz.de/10012817144
Saved in:
88
The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises
Kazakov, Sergey
;
Ruiz-Alba, José L.
;
Muñoz, María M.
- In:
European journal of management and business economics : …
30
(
2021
)
2
,
pp. 129-151
Purpose - The present study examines the concept of internal market orientation (IMO) and its effects on organisational performance comprising job satisfaction and employees' loyalty in the small and medium enterprises (SMEs) research context. Rooted in administrative theory, human relations...
Persistent link: https://www.econbiz.de/10012822102
Saved in:
89
Global or adapted advertising? : consumer evaluation of advertising activity of foreign enterprises on the Polish market
Nowacki, Robert
- In:
Contemporary economics
15
(
2021
)
4
,
pp. 415-428
Intensification of globalization processes in the contemporary world entails conse-quences for all areas of socio-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global envi-ronment. Expansion into foreign markets presents...
Persistent link: https://www.econbiz.de/10012802146
Saved in:
90
Is Facebook an effective tool to access foreign markets? : evidence from international export performance of fashion firms
Mazzucchelli, Alice
;
Chierici, Roberto
;
Di Gregorio, Angelo
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1107-1144
Persistent link: https://www.econbiz.de/10012656539
Saved in:
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