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type_genre:"Hochschulschrift"
~subject:"Advertising effects"
~subject:"Product placement"
~subject:"Television programme"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject_exact:"Film production"
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5
International journal of advertising : the quarterly review of marketing communications
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4
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ECONIS (ZBW)
155
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1
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
2
Price signalling differentiated experience goods : are uniform movie prices a puzzle?
Park, In-Uck
;
Song, Joon
- In:
The Korean economic review
37
(
2021
)
1
,
pp. 85-113
Persistent link: https://www.econbiz.de/10013419150
Saved in:
3
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
4
Optimisation of UCB algorithm based on cultural content orientation of film and television in the digital era
Li, Bin
- In:
International journal of networking and virtual …
28
(
2023
)
2/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10014436404
Saved in:
5
Far from "Fauda" : creators with disabilities in an established-outsider figuration in the Israeli film and television industries
Kuna, Shani
- In:
Employee relations
45
(
2023
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10013530791
Saved in:
6
How state influence on project work organization both drives and mitigates gendered precarity in cultural and creative industries
Pulignano, Valeria
;
Dean, Deborah
;
Domecka, Markieta
; …
- In:
British journal of industrial relations : BJIR ; an …
61
(
2023
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10014308527
Saved in:
7
Strategien nationaler Produzenten gegenüber dominanten internationalen Wettbewerbern : eine theoretische und empirische Analyse in der globalen Filmindustrie
Gruninger, Frédéric Hugo
-
2020
Persistent link: https://www.econbiz.de/10012621346
Saved in:
8
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
9
(Re)visiting Game of Thrones : film-induced tourism and television fiction
Gómez-Morales, Beatriz
;
Nieto Ferrando, Jorge
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10013178079
Saved in:
10
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
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