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type_genre:"Interview"
~subject:"Betriebliches Informationssystem"
~type_genre:"Bibliografie enthalten"
~type_genre:"Case study"
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Betriebliches Informationssystem
Customer data
6
Kundendaten
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Deutschland
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Germany
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Beziehungsmarketing
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Business intelligence system
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Database-Marketing
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Bank marketing
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Computer-assisted marketing
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Computerunterstützung
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Fuzzy sets
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Fuzzy-Set-Theorie
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IT-gestütztes Marketing
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Innovation management
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Innovationsmanagement
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Interkulturelles Marketing
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Lin, Angela
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Scifleet, Paul
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Consumer information systems and relationship management : design, implementation, and use
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ECONIS (ZBW)
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The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
Saved in:
2
Handbuch Database Marketing
Link, Jörg
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000623450
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