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type_genre:"Lehrbuch"
~isPartOf:"McGraw-Hill/Irwin series in marketing"
~person:"Rudelius, William"
~type_genre:"Nachschlagewerk"
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Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
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2006
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8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
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Marketing ; Book
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
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2004
Persistent link: https://www.econbiz.de/10003215288
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