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type_genre:"Lehrbuch"
~language:"eng"
~person:"Palmer, Adrian"
~type_genre:"Nachschlagewerk"
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Marketing
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Marketing management
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Marketingmanagement
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Services marketing
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Palmer, Adrian
Kotler, Philip
43
Armstrong, Gary
22
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20
Hartley, Steven W.
17
Peter, Jerome Paul
14
Donnelly, James H.
13
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11
Fill, Chris
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6
Blythe, Jim
6
Grewal, Dhruv
6
Levy, Michael
6
Perreault, William D.
6
Pride, William M.
6
Zeithaml, Valarie A.
6
Boone, Louis E.
5
Hutt, Michael D.
5
Kurtz, David L.
5
McCarthy, Edmund Jerome
5
Opresnik, Marc Oliver
5
Piercy, Nigel
5
Schiffman, Leon G.
5
Speh, Thomas W.
5
Aaker, David A.
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Brennan, Ross
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4
Ford, John B.
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ECONIS (ZBW)
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1
Introduction to marketing : theory and practice
Palmer, Adrian
-
2012
-
3. ed.
Persistent link: https://www.econbiz.de/10009522964
Saved in:
2
Principles of services marketing
Palmer, Adrian
-
2011
-
6. ed.
Persistent link: https://www.econbiz.de/10008811189
Saved in:
3
Introduction to marketing : theory and practice
Palmer, Adrian
-
2009
-
2nd ed.
Persistent link: https://www.econbiz.de/10003758702
Saved in:
4
Principles of services marketing
Palmer, Adrian
-
2008
-
5th ed.
Persistent link: https://www.econbiz.de/10013469472
Saved in:
5
Introduction to marketing : theory and practice
Palmer, Adrian
-
2004
Persistent link: https://www.econbiz.de/10001786564
Saved in:
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