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type_genre:"Lehrbuch"
~subject:"Online-Marketing"
~type_genre:"Bericht"
~type_genre:"Graue Literatur"
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Online-Marketing
Mobile Business
72
Mobile business
71
Mobile communications
25
Mobilkommunikation
25
Electronic money
13
Elektronisches Geld
13
Electronic Commerce
12
Mobile phone
12
Mobiltelefon
12
Deutschland
9
E-commerce
9
Germany
9
Mobile Anwendung
9
Mobile application
9
Consumer behaviour
8
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8
United States
8
Electronic Banking
7
Electronic banking
7
Internet
7
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5
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5
Internet marketing
5
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5
Strategisches Management
5
Business model
4
Geschäftsmodell
4
Innovation
4
Innovation diffusion
4
Innovationsdiffusion
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Mobile Marketing
4
Mobile Telekommunikation
4
Mobile marketing
4
Advertising effects
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobility
3
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Bart, Yakov
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Stephen, Andrew T.
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Sárváry, Miklós
2
Aydin, Zeynep
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Beeck, Ines
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Hammerschmidt, Maik
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Reeh, Marc-Oliver
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Faculty & research / Insead : working paper series
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Schriftenreihe Marketing, Management
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ECONIS (ZBW)
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Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
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2
Mobile applications from a value-in-use perspective and their impact on retailing
Beeck, Ines
-
2018
Persistent link: https://www.econbiz.de/10012124601
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3
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
4
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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5
Das Konstrukt Nutzungsakzeptanz als Fundament eines NFC-basierten Mobile Marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
-
2007
Persistent link: https://www.econbiz.de/10003726335
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