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type_genre:"Magazin"
~language:"eng"
~person:"Layton, Roger A."
~person:"Morgan, Neil A."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Konsumgütermarketing"
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Marketing
22
Marketing management
10
Marketingmanagement
10
Marketing theory
9
Marketingtheorie
9
USA
6
United States
6
Firm performance
5
Unternehmenserfolg
5
Macromarketing
3
macromarketing
3
Externalities
2
Externer Effekt
2
International marketing
2
Internationales Marketing
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Market economy
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Marketing capabilities
2
Marketing systems
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Marktwirtschaft
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Roger Layton
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Shareholder Value
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Shareholder value
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Strategic management
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Strategic marketing
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Strategisches Management
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marketing capabilities
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marketing performance
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marketing systems
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1968-1979
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Australia
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Australien
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Beziehungsmarketing
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Brand image
1
Brand management
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CMO marketing challenges
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Capability approach
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Capability building
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Comparative historical analysis
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Magazin
Aufsatz in Zeitschrift
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22
Aufsatz im Buch
4
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4
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English
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Layton, Roger A.
Morgan, Neil A.
Leeflang, Peter
14
Laczniak, Gene R.
13
Kumar, V.
12
Shultz, Clifford J.
11
Hanssens, Dominique M.
10
Hunt, Shelby D.
10
Vrontis, Demetris
10
Tadajewski, Mark
9
Ferrell, Odies C.
8
Jones, Rosalind
8
Lim, Weng Marc
8
Malshe, Avinash
8
Stremersch, Stefan
8
Crittenden, Victoria Lynn
7
Di Benedetto, C. Anthony
7
Gilmore, Audrey
7
Grewal, Rajdeep
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Kumar, Satish
7
Lusch, Robert F.
7
O'Malley, Lisa
7
Piercy, Nigel
7
Sandıkçı, Özlem
7
Sheth, Jagdish N.
7
Uslay, Can
7
Wagner, Udo
7
Brown, Stephen
6
Carson, David
6
El-Bassiouny, Noha
6
Gaski, John F.
6
Gundlach, Gregory T.
6
Hultman, Claes M.
6
Julian, Craig C.
6
Kitchen, Philip J.
6
Kjellberg, Hans
6
Ko, Eunju
6
Le Meunier-FitzHugh, Kenneth
6
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Australasian marketing journal
5
Journal of historical research in marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing
3
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of macromarketing
1
Strategic management journal
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ECONIS (ZBW)
22
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1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
5
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
6
Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A.
- In:
Journal of macromarketing
39
(
2019
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
Saved in:
7
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
8
When the commons call "enough", does marketing have an answer?
Duffy, Sarah
;
Layton, Roger A.
;
Dwyer, Larry M.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
Saved in:
9
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
10
Introduction on the commentaries on Roger A. Layton's "There could be more to marketing than you might have thought!" (Layton, 2016)
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 238-240
Persistent link: https://www.econbiz.de/10011596795
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