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type_genre:"Mehrbändiges Werk"
~language:"eng"
~person:"Gierl, Heribert"
~subject:"Konsumentenverhalten"
~subject:"Welt"
~type_genre:"Aufsatz in Zeitschrift"
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Gierl, Heribert
Gerpott, Torsten J.
12
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7
Grebitus, Carola
7
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6
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5
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Asia Pacific journal of marketing and logistics
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
2
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke
;
Gierl, Heribert
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 190-196
Persistent link: https://www.econbiz.de/10003852519
Saved in:
3
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
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