Can a positive mood counterbalance weak arguments in personal sales conversations?
Silke Bambauer-Sachse; Heribert Gierl
| Year of publication: |
2009
|
|---|---|
| Authors: | Bambauer-Sachse, Silke ; Gierl, Heribert |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 16.2009, 3, p. 190-196
|
| Subject: | Kundenservice | Customer service | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003852519