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type_genre:"Non-commercial literature"
~person:"Akan, Şahap"
~person:"Anusara Sawangchai"
~type_genre:"Aufsatz im Buch"
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Consumer attitudes
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Consumer behaviour
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Airline
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Brand
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Brand image
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Zahlungsbereitschaftsanalyse
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brand experience
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luxury purchase behaviour
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materialism
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theory of planned behaviour
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Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I
1
Management and information technology in the digital era : challenges and perspectives
1
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ECONIS (ZBW)
2
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Purchase intention toward green airlines and willingness to pay more : extending the theory of planned behavior
Akan, Şahap
;
Özdemir, Emircan
;
Bakır, Mahmut
- In:
Corporate Governance, Sustainability, and Information …
,
(pp. 123-143)
.
2022
Persistent link: https://www.econbiz.de/10013440355
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Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
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