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type_genre:"Sammelwerk"
~accessRights:"free"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Innovation management"
~subject:"Investitionsgüterindustrie"
~type_genre:"Non-commercial literature"
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Bundling strategy
Innovation management
Investitionsgüterindustrie
B-to-B-Marketing
51
Business-to-business marketing
51
Lieferantenmanagement
13
Supplier relationship management
13
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11
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11
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Jungmann, Steffen
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Kowalkowski, Christian
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Mojir, Navid
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Morgen, Julian
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ECONIS (ZBW)
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Investigating B2B innovation platforms from a complexity perspective : a simulation-based approach
Schmid, Marius
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2023
Persistent link: https://www.econbiz.de/10014414046
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2
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
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2021
Persistent link: https://www.econbiz.de/10012807923
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3
Marketing integrativ erstellter Leistungen im Business-to-Business-Sektor
Weiber, Rolf
;
Gabriel, Lorenz
;
Morgen, Julian
;
Nguyen, Mi
-
2021
-
2. Auflage
Persistent link: https://www.econbiz.de/10012939815
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4
From free-to-fee in B2B : how to move free industrial services into for-fee offerings
Grohmann, Marcella Maria
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2021
Persistent link: https://www.econbiz.de/10013439961
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5
Markenführung im Systemgeschäft : Besonderheiten, Potenziale, Grenzen
Jungmann, Steffen
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2014
Persistent link: https://www.econbiz.de/10011385703
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6
Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
Harder, Frauke
;
Hoz-Klemme, Assaf
-
2011
Persistent link: https://www.econbiz.de/10009130182
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7
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
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