From free-to-fee in B2B : how to move free industrial services into for-fee offerings
presented by Marcella Maria Grohmann
| Year of publication: |
2021
|
|---|---|
| Authors: | Grohmann, Marcella Maria |
| Publisher: |
Zürich |
| Subject: | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Leistungsbündel | Bundling strategy | B-to-B-Marketing | Business-to-business marketing | Industrie | Manufacturing industries |
freely available
| Extent: | 1 Online-Ressource (circa 153 Seiten) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, ETH Zürich, 2021 |
| Notes: | Zusammenfassung in englischer und deutscher Sprache |
| Other identifiers: | 10.3929/ethz-b-000554357 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013439961