//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammelwerk"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Loyalität von Kunden"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
3
Brand management
3
Consumer behaviour
3
Customer retention
3
Konsumentenverhalten
3
Kundenbindung
3
Markenführung
3
Relationship marketing
3
Brand
2
Brand loyalty
2
Markenartikel
2
Markentreue
2
Social Web
2
Social web
2
Avoidance of similarity
1
Brand image
1
Customer satisfaction
1
Customer value
1
Generation X
1
Internet marketing
1
Kundenwert
1
Kundenzufriedenheit
1
Markenimage
1
Online-Marketing
1
Personality psychology
1
Persönlichkeitspsychologie
1
SNS (Social Networking Service)
1
Social media influencers
1
brand attachment
1
brand loyalty
1
consumer loyalty
1
customer SNS participation activities
1
customer equity drivers
1
customer loyalty
1
global SPA brands
1
homophily
1
loyalty
1
non-behavioral customer engagement
1
self-congruity
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Sammelwerk
Article in journal
Non-commercial literature
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Chae, Heeju
1
Chieng, Fayrene Yew Leh
1
Ghaffar, Abdul
1
Goi, Chai Lee
1
Han, Jinghe
1
Islam, Fazila
1
Islam, Tahir
1
Khan, Muhammad Mumtaz
1
Kincl, Tomas
1
Ko, Eunju
1
Mei Teh Goi
1
Sheikh, Altaf Ahmed
1
Soomro, Suhaib Ahmed
1
Zaidi, Syed Shahid Zaheer
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
21
Journal of business research : JBR
18
Journal of marketing theory and practice
10
Psychology & marketing
9
Harvard business review : HBR
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
European journal of marketing : EJM
4
Journal of marketing analytics : JMA
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Dissertation Series CentER
3
Edward Elgar E-Book Archive
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems and e-business management : ISeB
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of hospitality marketing & management
3
Journal of service theory and practice : JSTP
3
The journal of product & brand management
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Tourism management : research, policies, practice
3
Academy of Management journal : AMJ
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Advances in mergers and acquisitions
2
Bangladesh journal of political economy
2
British journal of management : BJM
2
Business horizons
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
3
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->