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type_genre:"Sammelwerk"
~isPartOf:"Journal of marketing for higher education"
~subject:"Wohltätigkeit"
~type_genre:"Article in journal"
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Wohltätigkeit
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Kelly, Deborah
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Journal of marketing for higher education
Nonprofit and voluntary sector quarterly
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International journal of nonprofit & voluntary sector marketing
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Management international review : mir ; journal of international business
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ECONIS (ZBW)
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Charitable giving to college athletics : the role of brand communities in choosing how much to give
Kelly, Deborah
;
Vamosiu, Adriana
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012549773
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Advancement in higher education : the role of marketing in building philanthropic giving
McAlexander, James H.
;
Koenig, Harold F.
;
DuFault, Beth
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10010442297
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