Advancement in higher education : the role of marketing in building philanthropic giving
Year of publication: |
2014
|
---|---|
Authors: | McAlexander, James H. ; Koenig, Harold F. ; DuFault, Beth |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 24.2014, 2, p. 243-256
|
Subject: | Higher education | philanthropy | alumni | enthusiasm | affinity | Wohltätigkeit | Charity | Hochschule | Higher education institution | Fundraising | Studium | University education | Hochschulfinanzierung | Higher education financing |
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